Insights & News from Cookson
Read marketing, branding, PR and strategic communications insights from the Cookson team and see what’s going on in company news.
I have been hesitant to post about AI because it is evolving so quickly that anything I write may quickly become dated. Instead, I want to recap a theme in...
Fine print matters. While it sounds (and is) obvious, we have seen some recent challenges in web hosting and development agreements that have...
Yes, tough headline, coming from a lifelong UConn Husky fan from Storrs, CT, the anointed U.S. capital of college basketball....
For years, search meant “Google it.” If you wanted to be found, you optimized for Google. That's still important, but it's no longer the whole story....
The sheer number of WordPress websites increases the likelihood that novice website administrators will overlook key security measures. It is no surprise that hackers can be quick to exploit this...
In the ever-changing digital marketing landscape, staying ahead of the curve is important for businesses looking to make an impact on their audience....
As we roll into 2025 and beyond, it’s always useful to pause and ask: Is your organization prepared? Here are some practical steps to ensure your brand and outreach efforts...
Small business and nonprofit teams excel at multitasking and getting stuff done. Unfortunately, their time is also limited. This is why it’s common for social media and other digital strategies...
Although we’ve seen the rise and fall of social media applications and platforms before and we’ve even weighed the pros and cons of new social media tools like Snapchat for...
Chief Creative Officer Meredith Noyes explains her fascination with TikTok, social media channel of the moment....
Although social media can bring people together from all over the world to share ideas and stories, it can also bring out our most ghoulish tendencies....
Businesses are utilizing social media more than ever to reach and penetrate every fiber of your inner-consumer being. Here are a few tips and tricks used by professionals to help...
