Insights & News from Cookson
Read marketing, branding, PR and strategic communications insights from the Cookson team and see what’s going on in company news.
At some point, every organization needs to review their look, feel and messaging and ask themselves, “is my brand still relevant and aligned with my organization?”...
Dover Saddlery seems to have fallen victim to a common branding mistake — trying to be all things to all equestrians....
We have honed the rebranding process down to four core phases. Within these phases can come a few curveballs. Here is our approach and a few tips on how to...
As we roll into 2025 and beyond, it’s always useful to pause and ask: Is your organization prepared? Here are some practical steps to ensure your brand and outreach efforts...
Brand awareness is how recognizable your company is to your target audience. In the communications world, establishing or enhancing brand awareness is critical when marketing and promoting your company and/or...
Here’s how we helped new community initiative Manchester Proud find its visual personality....
We are not only a PR or communications company. We provide a variety of client-customized services centered around a common goal – gaining our clients the specific visibility they seek....
