Integrated services:
Yes, we can do that
From first idea to goal-reaching growth, Cookson takes a partnership approach to develop strategies that actually connect. In buzzword-speak, that’s public relations, strategic communications, brand strategy, growth marketing, creative and web design, but we’re constantly adding to the list of what our talented team can do.
Public Relations and Strategic Communications
You should sound like the best version of yourself, no matter the circumstances. We sharpen your core messaging, build smart plans and prep leaders and teams through training and internal communications. We handle media relations and monitoring, protect your reputation and bring calm, clear guidance when crisis hits.
- Core Messaging
- Crisis Communications
- Executive Communications
- Internal Communications
- Media and Presentation Training
- Media Monitoring
- Media Relations
- Reputation Management
- Strategic Planning
Brand Strategy
What does the world think and feel when they encounter your brand? The answer lies in a strong brand strategy (sometimes referred to internally as brand therapy). We uncover what makes you matter, your mojo, your special sauce – you get the idea. Through careful research, surveys, focus groups and persona development, we turn real insight into a consistent vibe your whole team can get excited about.
- Brand Audits
- Brand Guidelines
- Brand Messaging
- Brand Naming
- Brand Positioning
- Brand Storytelling
- Brand Tone and Voice
- Copy Guidelines
- Focus Groups
- Mission, Vision, Values
- Personas
- Storytelling
- Surveys
Growth Marketing
Getting in front of the right audiences and giving them a reason to click, sign up, show up or buy in works best with a growth mindset. We run smart campaigns across ads, email, and social, boost your visibility in SEO and AI search, and support launches, events and influencer partnerships. Once those efforts take flight, we share clear reporting with you and, if needed, make adjustments that maximize your reach.
- Advertising
- Brand Rollout and Activation
- Content Writing
- Email Marketing
- Event Planning
- Influencer Relations
- Lead Generation
- Monthly Reporting
- SEO and AI Search
- Social Media
- Sponsored Content
- User-Generated Content
- Website Development
Creative and Design
We believe creative is what separates the “meh” from the exceptional. It’s harder than ever to elevate above the noise, but we’re more than up to the task. “Out-of-the-box” thinking is an overused phrase, so we prefer “go from solid idea to can’t-look-away reality”. We’re always thinking of new ways to manifest a moment, skywrite your story and visualize your vibe (and yes, we like alliteration). Here are some of the ways we do it.
- Animation
- Brand Identity Design
- Digital Ad Design
- Graphic Design
- Idea Generation
- Illustration
- Infographics
- Print Design
- UX/UI Design
- Video Production
