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How it works

Public Relations and Strategic Communications

Backed by 60+ years of combined PR experience serving New Hampshire and New England, our team helps organizations lead with clarity, build trust and stay ready for whatever comes next. We shape messages that sound like you, guide thoughtful planning and support leaders and teams with the tools and training to communicate confidently in calm moments and high-stakes ones.

A person in a wheelchair moves up a stairway using a special platform lift.
A person sits on the floor, holding their knees, with a cloud and rain drawn above their head.
Black AP logo in bold, uppercase letters on a transparent background.
A person rides a bicycle on a path lined with trees and a railing under a cloudy sky.
A person in a wheelchair reaching up to a kitchen shelf, demonstrating accessibility in the home.
A person in a wheelchair raises their arms in celebration, surrounded by three supportive standing figures.
Gray ESPN logo on a black background.
Fox News Channel logo in white letters on a black background with stylized lines and an arc.
A person sits at a desk with a laptop, surrounded by books, a plant, and a cup of coffee.
A single silver star centered on a black background.
Simple line drawing of a dog sitting and looking up, shown in black outline on a white background.
NPR logo with white lowercase letters n, p, and r each in separate gray squares on a black background.
NBC Sports logo with a stylized peacock icon above the word Sports in script font.
The Seattle Times logo in blackletter font on a transparent background.
Sports Illustrated logo with bold white text and black outline on a black background.
A standing person holding a guitar, with one leg bent and head slightly tilted.
USA Today logo with a solid gray circle to the left of the words USA TODAY in bold black letters.
The Wall Street Journal logo in bold, black capital letters on a transparent background.
The Washington Post logo in blackletter-style font on a transparent background.
Yahoo Finance logo in bold, black text on a transparent background.
In
other
words
  • Core Messaging
  • Crisis Communications
  • Executive Communications
  • Internal Communications
  • Media and Presentation Training
  • Media Monitoring
  • Media Relations
  • Reputation Management
  • Strategic Planning
“Cookson has become an extension of our internal team, enabling us to develop, hone and amplify our message well beyond anything we could have done internally. Of particular note is their ability to work with stakeholders across our organization to capture and develop a wide variety of content and deliver it in a way that supports a central message.”
Shannon ReidExecutive Director of Government Affairs and Communications, CCSNH
“We truly enjoyed working with the Cookson team. Their approach to developing our communications plan was incredibly thoughtful, and we especially appreciated the time they took to understand our organization, goals, and challenges. The final plan feels highly tailored to our needs rather than a one-size-fits-all framework.”
Rayann DionneExecutive Director, Seabrook-Hamptons Estuary Alliance
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Core messaging

If you don’t know your key messages, neither does your target audience. We define the clear, compelling North Star that guides your voice – ensuring consistency across leaders, teams and every platform.

Hand-drawn green check mark inside a square box with accent lines on a light background.

Crisis communications

We build proactive plans that prepare you to respond with clarity and control — so you know what to say, what not to say and how to lead when it matters most.

Hand-drawn green check mark inside a square box with accent lines on a light background.

Executive communications

We craft authentic, strategic messaging for senior leaders – equipping them to connect with internal and external audiences through speeches, reports, emails and more.

Hand-drawn green check mark inside a square box with accent lines on a light background.

Internal communications

We help you communicate with clarity and purpose – strengthening culture, building trust and equipping employees to serve as confident brand ambassadors.

Hand-drawn green check mark inside a square box with accent lines on a light background.

Media training

Whether you want to sharpen your bridging skills or take a deep dive into specific interview scenarios, our media-savvy team prepares you and your team for what to say, and what not to say.

 

Hand-drawn green check mark inside a square box with accent lines on a light background.

Presentation Training

It’s all fun and games until you’re at a podium in front of a crowd. Sure, you know the material but have you considered your audience, your gestures, even what you’re wearing? We’ll guide you so attendees remember your message, not your missteps.

 

Hand-drawn green check mark inside a square box with accent lines on a light background.

Media monitoring

The current media landscape is a 24/7 news cycle of constant information. From news articles to Reddit comments to social media mentions, we utilize a service that immediately alerts us anytime you, or your competitors, are mentioned.

Hand-drawn green check mark inside a square box with accent lines on a light background.

Media relations

As with all relationships, developing connections with the media takes time. Luckily, our PR team has decades of good will that’ll open doors when it comes time to pitch your big announcement.

Hand-drawn green check mark inside a square box with accent lines on a light background.

Reputation management

A good reputation builds brand loyalty. We manage the good, the bad and the ugly through strategic and purposeful tactics to ensure your organization stays in the sweet spot.

Hand-drawn green check mark inside a square box with accent lines on a light background.

Strategic planning

Strategies are necessary to define goals, objectives and the steps that will take your brand from where you are to where you want to be. We’ll work with you to define success, understand benchmarks and develop a realistic roadmap to success.

Let's talk PR and communications.

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More Specifically...

ALL CASE STUDIES

Crisp Print Pieces by Sky

Give your print pieces a satisfying CRUNCH! with compelling content, on-brand design and layouts that stay fresh, not stale, all season long.

Serves

In-person audiences

Cook Time

varies, depending on deadlines

Prep Time

1-4 days

Ingredients

  • 1 brand guide

  • Content, to taste

  • Imagery (homemade preferred)

  • 1 half-doz. layout sketches

  • 1 creative brief

  • 1 preferred printer

  • Paper stock, varying in lbs.

Directions

  1. Gather ingredients, then open InDesign (or layout software of choice) to prepare your pieces.

  2. Arrange content across pages, blending white space and hierarchy; proofread carefully between each revision and strain out typos.

  3. Simmer typography, colors and placement until consistent and cohesive.

  4. Top with QR codes, sample test prints on paper stock and serve hot off the press!