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How it works

A return to storytelling

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Matt Cookson | A Return to Storytelling
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Storytelling is one of the most engaging ways to share information digitally through blogs, social media, self-publishing and even video. The really good stories get repeated and shared because they resonate with people.

Proper storytelling should be a priority in your communications strategy and not an afterthought.

Read more about Matt Cookson’s expertise with this timeless tradition in the article “A return to storytelling” featured in New Hampshire Business Review.

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Cookson

We are a communications agency specializing in public relations, content creation, creative design and branding, digital services and custom consulting services. Our approach is deeply rooted in finding and telling our clients’ stories, redefining, updating and elevating their brands and building connections that create better opportunities to be seen by their target audiences.

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Crisp Print Pieces by Sky

Give your print pieces a satisfying CRUNCH! with compelling content, on-brand design and layouts that stay fresh, not stale, all season long.

Serves

In-person audiences

Cook Time

varies, depending on deadlines

Prep Time

1-4 days

Ingredients

  • 1 brand guide

  • Content, to taste

  • Imagery (homemade preferred)

  • 1 half-doz. layout sketches

  • 1 creative brief

  • 1 preferred printer

  • Paper stock, varying in lbs.

Directions

  1. Gather ingredients, then open InDesign (or layout software of choice) to prepare your pieces.

  2. Arrange content across pages, blending white space and hierarchy; proofread carefully between each revision and strain out typos.

  3. Simmer typography, colors and placement until consistent and cohesive.

  4. Top with QR codes, sample test prints on paper stock and serve hot off the press!