Insights & News from Cookson
Read marketing, branding, PR and strategic communications insights from the Cookson team and see what’s going on in company news.
As reported by the Wall Street Journal, the latest hot job is one of the oldest in history: storyteller. LinkedIn job postings including “storyteller” doubled in 2025. So why the...
Yes, tough headline, coming from a lifelong UConn Husky fan from Storrs, CT, the anointed U.S. capital of college basketball....
For years, search meant “Google it.” If you wanted to be found, you optimized for Google. That's still important, but it's no longer the whole story....
Cookson Communications, a visibility-focused communications agency with expertise in public relations, social media, marketing, design and branding, is expanding its reach into Maine through its exclusive engagement with the PR...
The team at Cookson Communications is used to adjusting and pivoting. Moving press conferences onto Zoom is just one way we’ve had to do that. Here are tips for a...
After an eight-year hiatus, Matt Cookson is returning to the classroom to teach an introduction to public relations class at UNH Manchester. In 2007, he created the course to introduce...
Strategic media relations requires more than creating compelling content. It also requires delivering and customizing it to the appropriate target audience. For example, geography is a significant factor in media...
The truth is, proper planning requires a lot of work. Here are some tips....
Today’s reader decides almost instantly whether something is worth their time. Your headlines should engage them and capture their attention, enticing them to click and find out more....
Simplifying communications during the holidays brings public relations back to its origin....
If you are willing to spend a little bit of time to make it work and learn some of the tricks of the trade, you can see your name in...
Having someone speak on behalf of you or your organization is a huge responsibility – and one that should not be taken lightly....
