Together, we’re capable of great things. Here’s our
Approach
Core values
01
Everything with purpose and a plan.
Strategy, creative development and execution all connect to what matters most: creating the impact each of our clients cares about, not just checking boxes.
02
Stay curious (and creative).
We ask questions, listen closely and do our homework. It’s how we can bring you the best ideas, the ones that come from human brains.
03
Give it to you straight.
Integrity matters, and your time is valuable: we’re focused on what will work, what will not, and why.
04
Remember where we come from…
Our New England roots shape how we build relationships and nurture partnerships through common sense, honest and direct consultation.
05
…but be open to where we’re headed.
We aren’t stuck in the past and carefully consider trends. We keep an open mind with technology and progress, choosing where to thoughtfully focus our energy.
We believe human is the new
high-end
We are communicators, storytellers and creators — through words, imagery and technology. Team member experience includes CPG, youth-driven products, media oversight via helicopter, event marketing for Fortune 100 brands, race cars, NASA, radio announcing, axe-throwing and much more. We’ve tackled drones, culverts, pipettes, tap dancing, organ transplanting, opera houses and more — everything including the kitchen sink (oh, and faucets). In short, we’ve been around the block (no, not like that).
Awards and Partners
The proof is in the pudding.
What to Expect
"I love surprises from agencies!"
Said no one ever
01
Mutual respect and collaboration.
We’re the experts in brand and PR direction, but you steer the ship on sector expertise. Because visuals are subjective, we’ll work toward concepts driven by what we learn from you and your team.
02
A deep dive into the tough questions.
Discovery can be like therapy. Old feelings will come up, you’ll laugh, you’ll cry (well, hopefully not), you’ll question things — it’s all normal. It’s not uncommon to go back to the drawing board only to come back to the first idea. Which brings us to…
03
Have faith in the process.
The creative process is complex, and we let it unfold naturally. Constraints stifle inspiration and keep us from delivering the best answers to the questions. Trust the process and together we’ll deliver clarity across marketing, communications and outreach efforts.
04
A dedicated, organized team.
While passion is essential, we know a structured timeline, realistic deadlines and excellent communication are what get the job done. You’ll have a dedicated team keeping the train on the tracks.
How it all started
Ants, arts, towel warmers and tech
It was a Saturday in September 2009, and Matt Cookson followed a sawdust trail around his front door. Never one to shy from a project, he ripped out the sill underneath to uncover a massive ant nest. Just as he readied himself to Google “how to get rid of ants” the phone rang, and it was… not a an exterminator with ESP, but a business associate.
Who We Serve
We’ve done a lot
in these sectors.
Healthcare and Human Services
We’re not saving lives, but some of our clients are, and that matters to us. See more about the healthcare and human services organizations we’ve guided.
Tech and Finance
From growing biotech to wealth management, we’ve been fortunate to see and help some pretty amazing ideas take shape.
Education
The future looks bright, and that’s largely thanks to work being done by our clients in academic fields. From ivies to apprenticeships, we understand how these institutions operate.
Campaigns and Initiatives
Doing good while doing good work makes it all worthwhile. For us, moving the bar through “cause marketing” is the best of both worlds.
Our Community
Marketing, technology and communications may evolve, but our ongoing commitment to our New Hampshire community won’t.
Tech Responsibility
We evaluate and use AI to best serve our clientele. If it means better results, we won’t ignore it. However, we remain true to our ethical stance and strong belief that the content we develop and deliver must be crafted and nurtured by trained professionals who leverage their human thinking, writing and creativity. Telling client stories in words and imagery is human-centric, and we will not stray from that commitment.
