Need clarity in your PR and marketing? Get it with the Cookson Clarity Review.
Kristen brings a deep love of storytelling and a sharp eye for media relations to her work at Cookson. With a career that spans finance, higher education, and even a NASA-funded research institute, she thrives on uncovering compelling stories and helping clients shine in the spotlight. Kristen is known for her approachable style, resourcefulness, and commitment to building lasting relationships with reporters, clients, and colleagues alike.
Background
A lifelong New Hampshire native, Kristen discovered her passion for writing early on thanks to an inspiring teacher at Manchester West High School. She earned her English degree from the University of New Hampshire, eventually segueing from a finance role in Boston into communications and her first glimpse of the PR world. A move to Houston then led to a career-defining role with the National Space Biomedical Research Institute, where she managed communications and coordinated its NASA internship program. She later earned a master’s degree in public relations from the University of Houston, taught as an adjunct professor, and continued to build her expertise in media relations and strategic communications in agency environments before returning to her beloved New Hampshire.
Passions
Outside of work, Kristen is all in on family life with her husband and their three energetic boys, who keep the family rink-hopping across the northeast for youth hockey. Her own happy place is on the slopes — skiing at Cannon Mountain and revisiting Waterville Valley, where she and her husband were married. Though a self-described “New Hampshire gal,” she also enjoys travel, with favorite memories in Italy, Florida, and Cape Cod, and she’s rarely without a book in hand. Kristen is drawn to historical nonfiction and books with strong female protagonists, like “The Frozen River” by Ariel Lawhon. Whether she’s strategizing for clients or savoring a great novel, Kristen brings curiosity, energy, and a love of story to everything she does.
Give your print pieces a satisfying CRUNCH! with compelling content, on-brand design and layouts that stay fresh, not stale, all season long.
Serves
In-person audiences
Cook Time
varies, depending on deadlines
Prep Time
1-4 days
Ingredients
1 brand guide
Content, to taste
Imagery (homemade preferred)
1 half-doz. layout sketches
1 creative brief
1 preferred printer
Paper stock, varying in lbs.
Directions
Gather ingredients, then open InDesign (or layout software of choice) to prepare your pieces.
Arrange content across pages, blending white space and hierarchy; proofread carefully between each revision and strain out typos.
Simmer typography, colors and placement until consistent and cohesive.
Top with QR codes, sample test prints on paper stock and serve hot off the press!