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Her world is loud, fast and built for speed. In communications, she runs the same way shifting gears between strategy and execution without missing a beat and never missing a turn. Detail-oriented, creative and always in it to win it never stopping until the checkered flag drops.
Background
As the former director of communications at New Hampshire Motor Speedway, Kristen brings over two decades of integrated experience in public relations and strategic communications, brand strategy, growth marketing and creativity to Cookson. At the Speedway, she made sure 150-mph, edge-of-your-seat racing was top-of-mind every summer. Online, in print, on TV or airing on the radio, if the Speedway was covered, Kristen was behind it. Over her career, she’s worked with national and international media, high-profile celebrities, government officials, and stakeholders to shape messaging, protect reputations and build brand stories that stick — work that earned her a spot on NH Business Review’s NH 200 list of the state’s most influential business leaders.
As a member of the Cookson management team, she brings that same drive to media relations, brand positioning and campaign planning keeping clients ahead of the story and making sure their message lands.
Education: Master of Business Administration, Bachelor of Science in Business Administration
Passions
A serious foodie and avid traveler, Kristen’s always ready for the next family adventure.
Give your print pieces a satisfying CRUNCH! with compelling content, on-brand design and layouts that stay fresh, not stale, all season long.
Serves
In-person audiences
Cook Time
varies, depending on deadlines
Prep Time
1-4 days
Ingredients
1 brand guide
Content, to taste
Imagery (homemade preferred)
1 half-doz. layout sketches
1 creative brief
1 preferred printer
Paper stock, varying in lbs.
Directions
Gather ingredients, then open InDesign (or layout software of choice) to prepare your pieces.
Arrange content across pages, blending white space and hierarchy; proofread carefully between each revision and strain out typos.
Simmer typography, colors and placement until consistent and cohesive.
Top with QR codes, sample test prints on paper stock and serve hot off the press!