Insights & News from Cookson
Read marketing, branding, PR and strategic communications insights from the Cookson team and see what’s going on in company news.
Fine print matters. While it sounds (and is) obvious, we have seen some recent challenges in web hosting and development agreements that have...
Yes, tough headline, coming from a lifelong UConn Husky fan from Storrs, CT, the anointed U.S. capital of college basketball....
For years, search meant “Google it.” If you wanted to be found, you optimized for Google. That's still important, but it's no longer the whole story....
Small business and nonprofit teams excel at multitasking and getting stuff done. Unfortunately, their time is also limited. This is why it’s common for social media and other digital strategies...
Although we’ve seen the rise and fall of social media applications and platforms before and we’ve even weighed the pros and cons of new social media tools like Snapchat for...
Chief Creative Officer Meredith Noyes explains her fascination with TikTok, social media channel of the moment....
Although social media can bring people together from all over the world to share ideas and stories, it can also bring out our most ghoulish tendencies....
Businesses are utilizing social media more than ever to reach and penetrate every fiber of your inner-consumer being. Here are a few tips and tricks used by professionals to help...
Can Snapchat be used for business? When determining the answer to this question, we must look at how different aspects play into the strengths and weaknesses of Snapchat....
A guide for approaching social media in a time of celebrity scandals, 24-hour news cycles, privacy pitfalls, and fake news impacting your brand....
Much like grandma’s homemade apple pie, there’s typically one 280 character Twitter recipe that stands out above the rest....
Simplifying communications during the holidays brings public relations back to its origin....
