Meredith Noyes
from Cookson
The team at Cookson Communications is used to adjusting and pivoting. Moving press conferences onto Zoom is just one way we’ve had to do that. Here are tips for a...
Cookson Communications – a visibility-focused communications agency with expertise in public relations, social media, marketing, design and branding – welcomes Kristen Lestock as the newest member of its growing team....
Small business and nonprofit teams excel at multitasking and getting stuff done. Unfortunately, their time is also limited. This is why it’s common for social media and other digital strategies...
After an eight-year hiatus, Matt Cookson is returning to the classroom to teach an introduction to public relations class at UNH Manchester. In 2007, he created the course to introduce...
Although we’ve seen the rise and fall of social media applications and platforms before and we’ve even weighed the pros and cons of new social media tools like Snapchat for...
An internal communication strategy is critical for reaching a remote workforce and requires businesses to rethink how they communicate with employees. Remote work was the norm for a few already,...
To truly get to know someone’s business – to develop a marketing communications strategy and help them move forward – it requires a partnership. When we turned the calendar to...
Strategic media relations requires more than creating compelling content. It also requires delivering and customizing it to the appropriate target audience. For example, geography is a significant factor in media...
