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How it works
Three irregular, teal horizontal brush strokes on a light gray background.

Emma Pedersen

UX/UI Designer

If you want to create something that people will truly love, the first step is understanding why they love it; for an aspiring psychologist-turned-artist, that process is a no-brainer. Whether it involves optimizing websites for easier navigation or implementing self-serve processes that enable faster turnaround of custom creations, Emma knows how to get you what you want. With a creative eye and a mindset centered on user experience, she knows that merely catching attention is the easy part – the real fun is in holding it!

Emma Pedersen, a young woman with long brown hair, smiles warmly in a navy blue top while outdoors.

Background

This self-driven designer always had an eye for aesthetics, but it was originally her interest for understanding others that led to a degree in psychology. While still in college, Emma found success with making and selling her own posters, canvases, custom sneakers, and more. In no time, Emma Katherine Décor and SneakerVision went from creative hobbies on the side to a central element of her career as a visual designer. Fast forward to today, she brings the same purpose-driven creative eye to projects ranging from immersive and interactive digital reports to beautiful new websites that are as informative as they are visually attractive.

Education: Bachelor of Arts in Psychology with a minor in Graphic Design Communication from Roger Williams University

Passions

From Paris and Rome to Reykjavík and Copenhagen, you can find her visiting relatives in Denmark or exploring a new corner of the world on a nearly annual basis. Closer to home, she’s happiest out on the water fishing or spending time with friends and family. And while she’ll be the first to tell you that she could happily live off of smoked salmon, we have a feeling Ellie (her cat) fully supports the fishing hobby for her own reasons.

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Crisp Print Pieces by Sky

Give your print pieces a satisfying CRUNCH! with compelling content, on-brand design and layouts that stay fresh, not stale, all season long.

Serves

In-person audiences

Cook Time

varies, depending on deadlines

Prep Time

1-4 days

Ingredients

  • 1 brand guide

  • Content, to taste

  • Imagery (homemade preferred)

  • 1 half-doz. layout sketches

  • 1 creative brief

  • 1 preferred printer

  • Paper stock, varying in lbs.

Directions

  1. Gather ingredients, then open InDesign (or layout software of choice) to prepare your pieces.

  2. Arrange content across pages, blending white space and hierarchy; proofread carefully between each revision and strain out typos.

  3. Simmer typography, colors and placement until consistent and cohesive.

  4. Top with QR codes, sample test prints on paper stock and serve hot off the press!